Hey there👋

Have you ever wondered how top brands are able to consistently grow their audience and capture emails?

How are they “convincing” people to sign up?

Well, they’re not convincing them…

They make people want to sign up for their newsletter by creating an irresistible offer:

A valuable gift only accessible if you are a subscriber.

Yes, we’re talkin’ lead magnets.

A high-value lead magnet is what’s missing from your cannabis marketing strategy.

Today’s Email:

• Benefits of building an email list as a cannabis retailer

• How to grow your subscriber count

• Ideas for lead magnets

Table of Contents

• Today’s Email:

• The Concept:

• How It Works:

• How To Do It:

• Some Things To Remember:

The Concept:

The cannabis industry is a volatile place.

We still have major restrictions on what we can and can’t post on most social and advertising platforms.

Your brand’s social media accounts could get shut down at any moment, and you could lose that line of communication with your audience.

That’s why email lists are fantastic.

You own your subscriber list.

Use your social media pages to encourage your followers to sign up for your email list.

If your socials get banned, you still have your email subscribers to engage with.

How It Works:

Your email subscribers are your VIP customers.

And nurturing your VIP customers has it’s perks:

1. Build Trust: Regular updates foster a sense of community and trust.

2. Market Research: Gather insights to refine your products and services.

3. Targeted Marketing: Reach those who already love your products.

4. Personalized Offers: Tailor promotions based on their preferences.

5. Promote New Products: Your loyal subscribers are your best product ambassadors.

These are your warmest leads. Keep them happy, they’ll keep coming back (and they’ll bring friends).

It’s not just about getting your readers to sign up; You need to provide quality content each week to your subscribers too.

High-value lead magnet + high-value content = High-value customers

Follow the 80/20 rule: Your content should be 80% educational, 20% promotional. That’s how you build trust and authority.

You need to consistently engage with your audience as well - feedback requests, follow requests, response requests, etc.

How To Do It:

Like I mentioned above, you have to make your reader want to sign up for your newsletter.

That’s where your lead magnets come in.

Most lead magnets consist of a discount - “X% off your first order if you sign up”

Experiment with different sign up offers; put the time and effort into creating valuable, unique lead magnets.

Here’s 5 ideas for lead magnets that’ll stand out from your competitors:

1. Brand Swag: Valuable gift?☑️ Free brand promotion?☑️ Win-win?☑️

2. Cannabis Strain Guide: A comprehensive guide to help them find their perfect match.

3. Cannabis/CBD Recipe E-Book: A collection of delightful infused recipes.

4. Exclusive Product Launch Access: Early Birds get the joint!

5. Entry into raffle upon sign up for a chance to win a bigger prize: More valuable prize = More sign ups

Once they sign up, your carefully-crafted automated email flows get to work nurturing and selling for you!

Some Things To Remember:

1. Regulatory Compliance: Stay informed and ensure your practices align with industry regulations.

2. Segmentation is Key: Tailor content based on customer preferences and behaviors.

3. Engage, Don't Just Inform: Spark conversations and create a community around your brand.

4. Optimize for Mobile: Your audience is on the move – make sure your emails move with them.

5. Consistent Communication: Don't be a stranger. Regularly share valuable content to stay top-of-mind.

Hope this helped!

Steve