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Welcome to High On Marketing - A weekly newsletter where I show you how to strengthen your email marketing strategy for your cannabis brand. Learn how to nurture your audience, increase retention rates, and sell more weed.

⚡Quick Tip⚡

Today’s Email:

• How to Promote Your Email Signup Forms

• In-Store Promotion Strategies

• Online Promotion Strategies

• Unique Ways to Promote Your List

Let’s Roll 🛼

A brand is nothing without its audience.

Bigger audience = More money.

And your email subscriber list is your most valuable audience.

You own that audience. No risk of the social media police shutting you down there.

Email marketing is still one of the lowest-costing, highest-returning forms of marketing, especially for cannabis brands that can’t even sell on social media…

But in order to have an engaged list of email subscribers, you need to be able to funnel your customers and social media followers to your email signup form.

And you don’t do that by asking. You do that by

1. Incentivizing the signup

2. Promoting the incentive

Because you can have the best email strategy in the world, but if no one sees it, who cares?

In the next 3 minutes, I’ll teach you how to funnel more customers (online and in-person) to your email signup form so you can stop putting the fate of your business in the hands of Zuckerberg.

In-Store Promotion Strategies:

If I were a dispensary owner, there’s 2 things I’d try to ensure happened after every in-store transaction:

1. The customer had a positive, valuable experience

2. The customer became an email subscriber

I’m talking Point of Sale Signups.

And that starts with training your staff. Teach your budtenders how to encourage customers to signup, and make it easy for them to signup right there.

Think about any store you go in where the cashier asks if you want to become a member or signup for a mailing list.

They’re trained to say that.

And if their boss was smart, they’d be incentivizing their cashiers to signup as many people as possible.

And you should too.

Incentivize your budtenders to signup more loyalty members/email subs.

Create a friendly competition between your budtenders where the person that collects the most email addresses wins a prize.

Or…

Give out monthly prizes for the employee with the most signups.

And again, make it super easy to signup; your budtender already has their profile up, they just need their email address.

But the most important part:

Teach your budtenders how to ‘sell’ your email list. It’s very simple:

Just explain how the customer will benefit directly by signing up.

“Would you like to signup for our newsletter? You get 100 reward points just for giving your email address.”

See? Simple.

Now, let’s talk incentives…

Discounts are the go-to for most, and they still work fine…

But when you’re face-to-face with the person you’re trying to get to signup, it opens a whole new set of unique marketing opportunities.

Being unique is key in brand familiarity and customer loyalty.

And offering a physical gift to your in-store customers immediately after signing up for your email list at checkout is something I’ve never seen a dispensary do.

• It’s inexpensive

• It’s unique

• It’s urgent

“Would you like to signup for our newsletter? You get a free pre-roll today just for giving your email address.”

That’s a pretty good deal for most.

Whatever your incentive is, it should be significant, and it should benefit them immediately if they signup.

Offering them a reward “right now” for signing up creates ‘gentle’ urgency; you’re not pressuring them, but you’re creating the illusion of time-sensitivity.

Online Promotion Strategies:

If your brand still has access to their social media accounts, consider yourself lucky…

My suggestion to you is to use your social media presence to funnel your followers to your email signup as well.

Your email list is like your personal social media platform - no more posting on eggshells, you’re in charge again.

For my full breakdown on turning followers into subscribers, check out my recent newsletter here!

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More Unique Ways to Promote Your List:

Your email signup form should be EVERYWHERE.

• On your website

• Social media pages

• In the waiting room

• At the checkout counter

• At your community events

👉 You can put QR codes on your receipts that take your customers right to your signup form.

👉 Anytime you’re having a company event, create a raffle where people can offer up their email address in exchange for a chance at winning a prize.

👉 Put a couple tablets with weed-related interactive games on them in your lobby for busy shopping times to keep your queue entertained (picture Texas Roadhouse; they always have tablets at the table to mess around with while waiting for your food). Include email prompts on them.

👉 Create attractive visual displays with Canva or Photoshop promoting your email signup and put them in your lobby and/or right at the checkout counter.

When You’re Ready, Here’s How I Can Help You…

Click HERE to download the High On Marketing Evergreen Templates - 50 pre-written emails tailored for cannabis brands to educate, engage, and encourage action from your audience

Stay on top-of-mind while building a well-informed, loyal customer base.

Get your templates today and have the next 6 months of canna content covered!

⬇️Don’t forget to use your subscriber code for 50% off!⬇️

9VVS85T

Growing your email list should be one of your top priorities if you own a cannabis or hemp business.

Social media bans for canna brands don’t seem like they’ll be stopping anytime soon, so it’s important to not put all your stock in your ‘rented’ audience.

Your social media could be gone tomorrow. Your emails won’t be.

It’s all about reducing your dependency on social media so when you inevitably get banned, it’s not as painful for your brand.

It’s gonna happen. Will you be prepared?

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