Welcome to High On Marketing - A weekly newsletter where I show you how to strengthen your email marketing strategy for your cannabis brand. Learn how to nurture your audience, increase retention rates, and sell more weed.

Today’s Email:

• How To Repurpose Your Own Canna Content

• How To Repurpose Your Competitors Content

• Something Exciting I’m Working On👀

Let’s Roll 🛼

The most common question I hear from marketers and business owners in the canna industry:

“What do we write about?”

It’s one of the hardest parts of being any type of content creator; always having content ready to engage your audience and drive action!

The most boring solution to this problem is practice. The more you do it, the better you’ll get at coming up with content topics and firing out content.

But there’s a more time-efficient way…

Repurposing content that was successful previously is one of the quickest and easiest ways to ensure you’re sending your audience content that resonated with them already.

I’ve cut my writing time in half by repurposing content from my newsletter, LinkedIn, or TikTok.

But faster writing times isn’t the only thing repurposing your content will bring you!

Discover how to repurpose your (and your competitor’s) content, and never stress about what to write about again:

Repurposing Your Canna Content:

More than likely, you have multiple platforms that you’re posting canna content on. Keeping up with posting times on all platforms takes up way too much time.

Once you’ve mastered the art of content repurposing, you will not only cut your writing time in half (at least), you’ll also only be posting content that you know has performed well, and resonated with your audience already.

No more writing content hoping it’ll engage, you already know it will.

• 1 Tweet

• 1 IG post

• 1 successful email

• 1 YouTube video

Can all be repurposed into content for every other platform.

When I can’t think of a topic for my newsletter, I find my best-performing LinkedIn posts from the past few months, choose one to expand on, and turn it into a newsletter.

You can do the same with any social media posts…

If you had an IG post that performed well, engaged your audience, started conversations in the comments, in other words, CLEARLY resonated, turn that sh*t into a full-on blog post.

The more platforms you’re posting on, the more choices you have in which content you’re repurposing.

If you have a winning piece of content:

• Expand on it to turn it into a blog or newsletter

• Turn it into social media posts with the help of free graphic design websites like Canva

• Repurpose it into a VSL script for YouTube or TikTok

• Condense the content to use as a Tweet (X). Just make sure you’re able to drive the same point home with fewer characters!

• Include your A+ piece of content into your welcome series so new subscribers are getting your best stuff right away

Digital marketing is all about saying the same thing a hundred different ways; finding ways to continuously keep your audience engaged while talking about the same topics.

That’s why repurposing content is so effective.

Repurposing Your Competitors Content:

Repurposing your competitor’s successful marketing campaigns can be an extremely effective strategy; capitalizing on proven tactics while maintaining your own brand voice.

I do it all the time with my faceless tiktok account - I find content in my niche that has performed well, edit it, throw some logos and CTA’s on it, and repost.

Most successful marketing campaigns perform so well because they’re solving a common problem in whatever niche. That’s the secret to ‘viral’, engaging content.

When analyzing your competitor’s campaigns, try to figure out why it was effective…

• What problem are they solving?

• How are they presenting the problem?

• How are they agitating the problem?

• How are they solving the problem?

Analyze subject lines, formats, CTA’s, everything!

Once you’ve determined what makes this particular content effective, make it your own (this is the easy part)!

You should already have your own unique brand voice that you consistently use throughout all of your content.

All you have to do is rewrite the content to sound like it’s coming from you - add your brand values, logos, and actually change it up a bit! No one likes a copier!

The trick is knowing what to change vs. what NOT to change…

Any piece of content that performs well online does so for 2 main reasons:

1. It’s entertaining

2. It solves a common problem

Keep the topic the same, just present it in a different way.

Make it yours, but keep the foundation of what made the content successful.

Still struggling to come up with content ideas? Here’s how to write canna content you can reuse again and again!

Something I’ve Been Working On:

I’ve been doing TONS of research into what cannabis brands are doing right, and what they’re doing wrong in their marketing strategies.

The email marketing industry is decades ahead of the (legal) cannabis industry, and I feel that canna brands are struggling to see just how powerful email marketing is.

Email marketing is NOT discount-spamming.

When done correctly, email marketing is the most powerful tool in your marketing arsenal.

Why? Because you “own” your email subscribers.

You have a clear, open line of communication with your audience, and the FREEDOM to communicate in the manner you see fit.

And that’s just the beginning…

My vision is to live in a world where cannabis is as accepted by the general public as alcohol or gambling is (and let’s maybe get rid of those while we’re at it). The only way I see that being possible is through awareness.

Showing the world that cannabis is a life-changing, safe, natural alternative to traditional medicine!

That’s why I want to help every cannabis brand write better emails, get more brand recognition, and get more people smokin’!

I’ve been working hard creating the High On Marketing Evergreen Email Templates these last couple weeks.

The Goal: To create ~30 fill-in-the-blank email templates that any canna brand can purchase, download, fill out the brand info, and send out to their list.

Each template is gonna hit on a common pain point, concern, myth, or educate the reader on something cannabis-related.

Here’s a Few Examples:

• Finding Your Perfect Strain

• CBD and Its Uses

• Cannabis and Creativity

• Cannabis and Chronic Pain

The templates will almost be complete emails; just a few spots to fill in your brand’s name, add links, or include images.

Each template will have:

• 3 subject line choices

• 75% complete (or more) email body that educates, entertains, and drives action.

• Link/image suggestions

• CTA’s and P.S.

I can’t wait for this to go live! I’ve been working super hard on this and I think I can really help canna brands become more mainstream, and help make cannabis more available to the masses!

Stay tuned for future updates!

Happy Repurposing!

Steve

P.S. Feel free to share any topics you think I should be sure to cover in my templates! I’d love suggestions!