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Welcome to High On Marketing - A weekly newsletter where I show you how to strengthen your email marketing strategy for your cannabis brand. Learn how to nurture your audience, increase retention rates, and sell more weed.

⚡Quick Tip⚡

Today’s Email:

• 6 Strategies for Automating Your Email and SMS Marketing

• 8 Free Templates You Can Use Today

• Need More Help?

Let’s Roll 🛼

The average person is exposed to more than 6,000 ads per day.

Between TV, social media, radio, and print, the average consumer is inundated with promos from the time they wake up, until they fall asleep again.

Your little dispensary can hardly compete with big brands that can afford to pump out ad, after ad, after ad in order to constantly stay seen by their audience.

So what can you do to stand out?

Improve your targeting, and your timing.

I’m talking about “Reminder Marketing”.

People underestimate how powerful a simple reminder at the perfect time is for your customers.

Knowing when your customer is due to run out of weed, and what products they usually buy allows you to message them when they’re already thinking about re-upping, and offer them a product/deal you know they like.

That’s how you stay on top-of-mind at the most important time: When they’re ready to buy.

Here’s 6 ways you can effectively use reminder marketing to sell more weed:

Quick Poll:

1. Re-Stock Reminders:

A lot of canna users (myself included) have a routine when buying weed.

On average, I stop into my dispo of choice once a week. Usually on the weekends.

If I was head of marketing for that dispensary, I’d have segments titled

• Daily shoppers

• Weekly shoppers

• Bi-weekly shoppers

• Monthly shoppers

These segments would be used strictly for purchase cycle alerts.

Schedule your reminder messages for a day or 2 before their usual pickup day.

Timing can make a huge difference in marketing; reminding your customer that they’re running low on their favorite product and that YOU have it RIGHT NOW is extremely enticing.

⬇️Template⬇️

Subject: Time to Re-up?

Hey [Customer Name],

Running low on [Product Name]? Stock up now and don't miss a beat!

Click here to order: [Link]

2. Deals and Promotions:

Your customers are not gonna remember your promos.

Remember, you’re one of more than 6 THOUSAND ads they’ll see today.

That’s why timely reminders of your deals are so powerful.

When your customers are segmented properly, you know

• What products they like

• When they like to pick them up

In other words, you know which deals they’ll go for, and when they’ll go for them.

Keep your segments from the Re-Stock Reminder alerts so you know when to contact them, but segment by purchase history too so you’re always promoting relevant deals to them.

⬇️Template⬇️

Subject: Exclusive Deal Just for You!

Hey [Customer Name],

Don't miss out on our latest promo!

Enjoy [X]% off on [Frequently Bought Product] this week only.

Redeem now: [Link]

3. Loyalty Program Notifications:

Point Updates: Send updates about loyalty points and rewards to encourage more purchases. Use actual progress bars in your emails for regular reminders to use their points, or to show that they’re close to the next loyalty tier.

Reward Redemption: Remind customers of unclaimed rewards or upcoming expirations to keep them engaged with the loyalty program. Remind them that they’re getting the most exclusive deals since they’re loyalty members, too.

⬇️Template⬇️

Subject: You’re So Close😭

Hey [Customer Name],

Great news!

You're just [X points/amount] away from reaching our [Next Tier Name] tier in our loyalty program.

As a [Next Tier Name], you'll unlock exclusive perks like [list specific benefits]. Keep up your momentum and take advantage of this exclusive opportunity.

Shop now to earn those last few points: [Link]

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4. Personal Milestones:

Celebrate your customers! Milestone and celebratory messages create a more personalized experience.

⬇️Template⬇️

Birthday:

Subject: Happy Birthday, [Customer Name]! 🎉 

Hey [Customer Name],

To celebrate your special day, here's a gift from us: [X]% off your next purchase.

Claim your birthday treat here: [Link]

Anniversary:

Subject: Cheers to Another Year with Us!

Hey [Customer Name],

It’s been a year since you joined our community! To thank you, here's [X]% off your next purchase.

Shop now: [Link]

Thanks for sticking with us.

Membership Milestones:

Subject: Congratulations on Reaching [Milestone]!

Hey [Customer Name],

You've reached [Milestone] in our loyalty program! We're thrilled to offer you [specific reward] as a token of our appreciation. Claim it here: [Link]

Here's to many more!

5. Seasonal Reminders:

Holiday-themed products are always popular this time of year.

And a lot of growers come out with seasonal flavors around Halloween and Christmas.

Automate some messages for all your pumpkin spice and gingerbread lovers.

⬇️Template⬇️

Subject: Welcome the Season with Special Offers!

Hey [Customer Name],

The [season, e.g., "Autumn"] is here, and we're celebrating with some incredible deals on your favorite products! Whether you're looking for [product type, e.g., "refreshing sativas for sunny days" or "cozy indicas for chilly nights"], we've got you covered.

Come visit us and see what's new or click here to view all our seasonal specials:

[Link]

6. Feedback Requests:

I will never understand businesses that don’t request feedback from their customers. If you want to make money, have a loyal following, and constantly produce satisfied customers, you have to have a customer-focused business strategy.

Collecting feedback from actual customers and making improvements to your business, marketing, and overall customer experience is critical.

⬇️Template⬇️

Subject: Hey, [Customer Name]. Do You Have a Minute?

Hey [Customer Name],

Thank you for choosing [Dispensary Name] for your cannabis needs. We're always looking to improve and would greatly appreciate your feedback on your recent visit/purchase.

It only takes a minute and helps us serve you better.

Plus, there’s a [Reward] in it for you if you complete it!

Click here to share your thoughts: [Feedback Link]

Thank you for helping us grow!

When You’re Ready, Here’s How I Can Help You…

Click HERE to download the High On Marketing Evergreen Templates - 50 pre-written emails tailored for cannabis brands to educate, engage, and encourage action from your audience

Stay on top-of-mind while building a well-informed, loyal customer base.

Get your templates today and have the next 6 months of canna content covered!

⬇️Don’t forget to use your subscriber code for 50% off!⬇️

9VVS85T

If you want to increase brand familiarity with your audience, that’s how you do it.

Diversifying your marketing to include email, SMS, social media, and in-store, is the safest way for a dispensary to promote itself.

You never know when your socials might get banned, wouldn’t it be nice to have automated email and SMS marketing channels to fall back on when that happens?

Use the templates above to create an ongoing line of communication with your customers that encourages them to engage with you, and buy from you.

Need more help?

I’d love to help you setup all of the automatic reminders I mentioned in this email!

Reply to this email, or dm me on LinkedIn, “I’m in”, and we can get started today.

P.S. ⬇️