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Welcome to High On Marketing - A weekly newsletter where I show you how to strengthen your email marketing strategy for your cannabis brand. Learn how to nurture your audience, increase retention rates, and sell more weed.

⚡Quick Tip⚡

Today’s Email:

• 10 Unique Ways to Incentivize Your Customers’ Journey

• How to Present (market) Your Incentives to Your Audience

Let’s Roll 🛼

The most important thing about incentivizing your customers to take action is the way you present the incentive to them.

And here’s how I know…

This, my friend, is the exclusive Baja Blast Gelato from Taco Bell (you may have seen this photo on LinkedIn).

It’s not much, but it’s only available to rewards members💅💅

That exclusivity was too much for my reward member girlfriend and I to resist!

It wasn’t even free! You’re just not allowed to buy it if you’re not a member 😆 I love it!

We paid a few bucks for this, and another $30 on tacos and chalupas. The gelato was actually the least enjoyable part of the meal; sorta anti-climactic.

But, it did its job. It got us in the drive-thru (along with 10’s of thousands more reward members I’m sure).

The point is, a little bit of exclusivity does more to drive action from your customers than the actual reward for taking said action.

If you do it right of course…

10 Unique Ways to Incentivize Your Customers’ Journey:

1. First-Purchase Gift:

Key word: Gift. Discounts are expected, boring, and don’t captivate (no, that wasn’t AI, that was me).

Offer a free gift to new subscribers, or when loyalty members move up a tier in your program.

• Free branded grinder or rolling tray

• Free pack of pre-rolls

• Free pipe

• etc.

It’s unique, and requires them to stop into your shop to claim it. Win-win.

2. Partner Discounts:

Collab with local businesses to offer discounts on products or services like yoga classes or gift cards to local restaurants for new subs. Get your community involved! And encourage more businesses to be cannabis-friendly!

Obvious win-win for you and the brand you partner with.

3. Mystery Box:

Mystery, intrigue, FOMO, oh my!

This is one is stupid easy - if you’re offering a discount, gift, or reward to your customers for taking a specific action, call it a

• Mystery discount

• Mystery gift

• Mystery reward

Not always what you say, but how you say it.

4. Name a Strain Contest:

Let members in higher tiers participate in strain/product naming contests. Another fun, easy way to boost engagement.

5. Entry into a Monthly Draw:

This is one of my favorites. Raffles are an excellent way to increase engagement and brand familiarity. Doing consistent raffles for your most loyal customers to win prizes can help keep your hopeful shoppers around!

Again, make the prize something your customers would actually be interested in having. And I recommend making it a physical gift they need to pick up to increase foot traffic.

6. Grow-A-Plant Program:

Allow your subs or loyalty members to “adopt” or sponsor a canna plant from a seedling and watch it grow through weekly photos and updates. Kinda like how you can adopt a shark!

7. Private Shopping Hours:

VIP-only shopping hours for your most loyal customers. Make them feel like the VIP’s they are!

8. Loyalty Progress Bar:

Let your customers track their reward points and let them know how close they are to the next tier. Put loyalty progress bars in your emails/SMS, and when your customer logs in to their account.

9. Tier-based Exclusive Merchandise:

Reserve certain products for specific loyalty tiers. Great use of small-batch or “designer” brands’ products that come in limited supply. The FOMO will be off the charts for people in lower tiers.

10. Referral Programs:

Incentivize your customers to bring their friends and family! Set up a simple referral program in your CRM and make their reward for referrals unique, desirable, and personalized.

• Free pack of pre-rolls for 5 referrals.

• Free 1/8th for 10 referrals.

• Free gram of extract for 20 referrals.

Base the reward off of each segment’s product preferences and buying history.

*Bonus* Customized Product Bundles:

Create bundle deals that cater to the preferences of each tier/segment of your audience and loyalty program. Allow higher tiers to get more premium or personalized bundles (let VIP’s design their own bundles).

Bundle deals can be created easily for each segment based off preference and purchase history.

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How to Present Your Incentives:

How you market or present your incentives to your audience is the most important part. You need to find a way to make them want what you have to offer.

The 2 main tactics you’ll use here are

1. Exclusivity

2. FOMO

Here’s how to use them:

Limited-Time Access:

Starting out easy here. As I mentioned above, using countdown timers for time-sensitive offers creates a sort of gentle urgency not found in a lot of panicky-sounding emails like “ONY 24 HOURS LEFT TO GET THIS DEAL BUY NOW!!”

Let your customers know this particular deal is only available for a short time, and let them choose whether to buy or not. The countdown timers act as a gentle, but urgent reminder.

Member-Only Content:

Create a members-only section on your website, newsletter, or social media for VIP members to encourage lower tiered members to move up. Promote it as a “VIP Club” that only select members have access to.

Surprise Rewards:

Similar to the mystery box mentioned above, surprise rewards for loyal customers keep them happy and coming back.

Send out emails that include a mystery reward that can be unlocked in-store or during checkout. Phrase it as a "Lucky Draw" to maintain excitement and surprise.

Badge of Honor:

Design digital badges that customers earn as they climb up the loyalty tiers. Present these badges as prestigious awards on customer profiles that are visible upon login or in your email content.

Secret Menu Options:

If you’re reserving certain products for higher-tier loyalty members, present those items as being part of a “secret menu” only reserved for VIP members. Anytime you use words like “secret”, or “mystery”, the FOMO is simply too much!

When You’re Ready, Here’s How I Can Help You…

Click HERE to download the High On Marketing Evergreen Templates - 50 pre-written emails tailored for cannabis brands to educate, engage, and encourage action from your audience

Stay on top-of-mind while building a well-informed, loyal customer base.

Get your templates today and have the next 6 months of canna content covered!

⬇️Don’t forget to use your subscriber code for 50% off!⬇️

9VVS85T

At the end of the day, how you market your incentives and offers is as important, if not more important, than the incentive and offer itself.

Do NOT disappoint though! Make good on the promises you make your customers; if you say you have the best loyalty program out there, you better deliver!

But being unique and standing out is critical in building a brand in 2024/25.

Try some of these tactics and let me know how they work for you!

And as always, dm me on LinkedIn with any questions or comments! My line is always open!

P.S.