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Welcome to High On Marketing - A weekly newsletter where I show you how to strengthen your email marketing strategy for your cannabis brand. Learn how to nurture your audience, increase retention rates, and sell more weed.

⚡Quick Tip⚡

Today’s Email:

• The 3 Biggest Email Revenue Killers

• How to ‘Fix the Leaks’ in Your Strategy

• Key Automations You Should Be Using

Let’s Roll 🛼

Most dispensaries aren’t sending “too few” emails.
They’re sending the wrong emails to the wrong people at the wrong time.

And it’s costing them thousands.

Let’s Do Some Math…

Say your dispensary has:

• 5,000 subscribers

• Average order value: $55

• Promo email sent 2x/week

If even 3% of those subs converted once a month, that’s:
5,000 x 0.03 x $55 = $8,250/month

Are you actually making anywhere near that from email?

More than likely, you’re spending hundreds or thousands per month on ESP/CRM software just for your emails to land in promotions and not convert at all.

Let’s take a look at the 3 biggest email revenue killers for dispensaries and how you can avoid them:

The 3 Biggest Email Revenue Killers:

1. Irrelevant Offers

If you're sending a vape deal to someone who only buys edibles, you’re not just wasting their time - you’re training them to ignore you.

Your customer’s attention and interest in your brand is at its peak when they first subscribe, and every irrelevant email you send takes a little more of their interest away.

There’s a serious segmentation problem in cannabis marketing.

Most brands either blast email their entire list with the same offer, or they don’t email at all.

Either way, they’re not segmenting anyone by preference, demographics, or purchase history…

Here’s How to Fix It:

👉 Segment your list by product preference purchase history, demographics, buying frequency, etc.

👉 Tailor deals and content to what each customer actually wants.

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2. Weak or Non-Existent List Hygiene

Sending to unengaged subscribers kills your deliverability.

And when your deliverability drops, even your engaged customers stop seeing your emails.

Not cleaning your list creates a snowball effect of poor engagement, high bounce rates, and spam complaints - all of which tank your sender reputation and land your emails straight in the spam folder.

Here’s How to Fix It:

👉 Track your bounce/unsub rates like a hawk

👉 Remove subscribers who haven’t opened in 90+ days

👉 Use re-engagement sequences before cutting them loose

3. No Strategy

If your strategy is “send deals every Friday,” congrats - you’re doing what every other dispo is doing…

Training your list to tune you out.

You need to capture their initial interest in your brand, and maintain it.

Remember when I said your subs are most engaged when they first sign up?

That’s why we use automatic welcome series flows to

• Create a strong first impression with your sub

• Set their expectations as a subscriber

• And start getting a feel for what they like through preference surveys and analyzing their engagement.

Post-purchase flows are used to

• Thank customers for purchasing

• Ask for feedback

• And incentivize their next visit

Win-back campaigns are used to

• Re-spark customer interest in your brand

• Increase engagement

• And clean your list

These 3 automations alone can be enough to transform your email list into a 24/7 revenue-earning machine.

And that’s not even mentioning:

• Site abandonment flows

• Loyalty program integration

• Referral programs

• SMS flows…

There’s virtually no end to how much you can build out your email strategy.

The freedom and customization of email continues to make it the most profitable marketing channel for dispensaries.

But will you take advantage or get left behind??

I know what I would do…

Need Help?

I can help you with anything mentioned in this email - automations, loyalty programs, referral programs, content strategies, etc.

➡️ I want your dispensary to sell as much weed as possible so people aren’t so dependent on alcohol and drugs anymore.

➡️ I want your dispensary to be as successful as it can be and to be pillar of your local community.

➡️ I want your dispensary to keep showing people how cannabis can change their lives (and the world).

And if helping you set up your automations/email strategy accomplishes that, I want in!

If you’re ready to optimize your email marketing and finally tap into the real revenue your list could be generating, reply to this email with “FIX IT”.

I’ll audit your current strategy, help find where you’re leaking revenue, and figure out how to start monetizing your emails (for free).

When You’re Ready, Here’s How I Can Help You…

Click HERE to download the High On Marketing Evergreen Templates - 50 pre-written emails tailored for cannabis brands to educate, engage, and encourage action from your audience

Stay on top-of-mind while building a well-informed, loyal customer base.

Get your templates today and have the next 6 months of canna content covered!

⬇️Don’t forget to use your subscriber code for 50% off!⬇️

9VVS85T

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