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The Cheapest Way to Sell More Weed?
By using this 5-step re-engagement sequence to win back stale email subscribers:
Steve Swift
December 30, 2024
In partnership with
Welcome to High On Marketing - A weekly newsletter where I show you how to strengthen your email marketing strategy for your cannabis brand. Learn how to nurture your audience, increase retention rates, and sell more weed.
⚡Quick Tip⚡
Email lists naturally degrade over time, with an average annual decay rate between 22% and 30%.
You can slow that down with proper customer segmentation.
Most unsubs are caused by people being sent irrelevant content that comes off as annoying to your reader.
Start segmenting your subs and customers ASAP by analyzing customer behavior, demographics, and surveys/polls.
If every email you send your list is relevant and valuable to each specific segment, they’ll keep interacting with you.
Today’s Email:
5-Step Email Re-Engagement Sequence
Additional Help
Let’s Roll 🛼
The majority of your email subscribers are stale and disengaged.
Most dispensaries have email lists full of subscribers that haven’t made a purchase or interacted with their content in 90 days+.
Those subscribers are a goldmine for your dispo. Why? ⬇️⬇️
They’ve most likely made a purchase (if they’re subbed), so you have at least some data collected on them.
They’re already familiar with your brand.
Only 20-40% of the average email list contains active subscribers.
If you want to make more money, stop trying to acquire new customers; focus on the ones you have instead.
Re-engagement campaigns achieve open rates of up to 60%, have 15% (or more) conversion rates, and best of all; re-engaging former customers is much cheaper than acquiring new ones!
Plus, having inactive subs hurts your sender reputation, deliverability, and overall engagement metrics.
I’m gonna show you exactly how to win-back your stale subs, re-convert them, and save you some money on customer acquisition.
Here’s a full 5-step re-engagement sequence you can use today to start engaging your subs:
Email #1 - Emotions/curiosity
Subject Line/Preview Text:
“Where Have You Been? Let’s Reconnect!”
“Here’s a little something just for you”
Body:
Header: “Your favorite dispensary misses you, {first name}!
We hope you’re doing well, and we’d love to see you again!
Please enjoy {incentive} off/at your next in-store purchase.
Here’s what you got last time:”
**Include photos/links to previously bought products
*Note: Include a QR code that they can scan at purchase if you’re offering a discount. There’s tons of QR code makers out there.
CTA:
“Claim my discount!”
“Claim my free gift!”
Footer/P.S.:
“Help us personalize your experience - tell us what you like!”
Note: Include a link to a short survey, or include 1 poll question regarding preferences/demographics to gather additional info on your customers.
Email #2 - Product highlight (sent 3-5 days after email #1 to non-responders)
Subject Line/Preview Text:
“Tick-Tock: Your Exclusive Offer Ends Soon!⏳”
“Grab it before it’s gone!”
Body:
Header: “What’s new since your last visit?
We’ve added some products you’re sure to love, {first name}!
Feature 2-3 products with HQ images and brief descriptions. Use products that they’ve bought before, or similar to what they’ve bought before.
CTA:
“Explore Now and Save X%!”
“Find Your New Favorite and Save X%”
Footer/P.S.:
“Don’t forget - This exclusive offer ends soon!”
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Email #3 - Data collection. (Sent 5-7 days after email #2)
Subject Line/Preview Text:
Let’s Make This Personal…
Tell us your preferences and get a special treat!
Body:
Header: “How can we serve you better?
Nobody likes getting emails about products and deals that they don’t care about…
We want to get to know you better so we can send you offers and updates that matter most.
Take our 2-minute preference survey and receive {incentive}.”
CTA:
“Share My Preferences.”
“Redeem My {Incentive}”
Footer/P.S.:
“Help us help YOU!”
Email #4 - Create urgency (Sent 2-3 days before offer expires)
Subject Line/Preview Text:
“Last Chance To Reconnect!”
“Your exclusive offer ends in X hours…”
Body:
Header: “Time is running out!
{first name},
Your exclusive {incentive} is about to expire!
(Note: This refers to your original incentive from the first email)
Don’t miss this opportunity to save X% just for buying your favorite cannabis product.
Act now and use your discount to try our new arrivals or stock up on your favorites.”
CTA:
“Claim my {incentive} before it’s gone”
Footer/P.S.:
“Not sure where to start? View our online menu here”
Email #5 - Nurture loyalty. (Sent after re-engagement)
Subject Line/Preview Text:
“Welcome Back, {first name}”
“We’re so glad you’re here!”
Body:
Header: “Welcome back to {Dispensary}!
Thanks for reconnecting with us! We’re thrilled to have you back in the loop.
As a subscriber, we want to ensure we’re only ever sending you offers and rewards that matter to you.
And as a loyalty member, you’ll enjoy even more exclusives:
{Loyalty perk} ex. Exclusive discounts
{Loyalty perk} ex. Early access
{Loyalty perk} ex. Personalized offers
CTA:
“Unlock My Perks Now”
“Start Earning Points Today!”
Footer/P.S.:
“See you soon!”
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So many dispensaries could benefit from re-engagement campaigns.
How valuable would it be to convert 15% of your inactive email subs into paying customers?
Try this exact sequence on your subs and let me know how it goes!
Want me to do it for you?
Reply to this email or dm me on LinkedIn with “Re-engage”, and I’ll set the whole thing up for you (scheduling, design, customization, etc.)
When You’re Ready, Here’s How I Can Help You…
Click HERE to download the High On Marketing Evergreen Templates - 50 pre-written emails tailored for cannabis brands to educate, engage, and encourage action from your audience
Stay on top-of-mind while building a well-informed, loyal customer base.
Get your templates today and have the next 6 months of canna content covered!
⬇️Don’t forget to use your subscriber code for 50% off!⬇️
9VVS85T
P.S. ⬇️⬇️
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