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Welcome to High On Marketing - A weekly newsletter where I show you how to strengthen your email marketing strategy for your cannabis brand. Learn how to nurture your audience, increase retention rates, and sell more weed.

⚡Quick Tip⚡

Today’s Email:

• How to Capture New Customers’ Contact Info

• Creating the Perfect Post-Purchase Sequence for Your Dispensary

• Post-Purchase Stats That Will Blow Your Mind🤯

• Conclusion

Let’s Roll 🛼

Increasing customer retention rates by just 5% can boost profits by up to 95% (source: flowhub).

I want you to really think about those numbers.

Just 5% retention = up to 95% profit increase…

And you don’t have a post-purchase email/SMS sequence encouraging future visits because…?

Around half of your customers will be one-time buyers.

And everyone knows returning customers spend more and cost less.

So you want more of them!

By creating post-purchase sequences, you can take advantage of the higher conversion rates and offer customers deals on

• Products they’ve purchased

• Related products

• Or higher-quality products (upsell)

You’ve gotten their attention, now you need to keep it.

Here’s how to build the perfect post-purchase sequence to keep customers coming back to your dispensary:

Attention!

Before we REALLY get into it, if you own/manage a dispensary and you don’t have any post-purchase automations in place, I’ll set it all up for you.

No money down, just pay me an agreed-upon commission afterwards.

You’re letting sales slip through your kief-covered fingers!!

Reply to this email, or dm me on LinkedIn for details!

How to Capture First-Time Buyers’ Contact Info:

You can’t have a post-purchase sequence if no one opts in to your messaging!

The best way to capture first-time buyers’ email address or phone numbers is POS signups.

What better time to interact with them then when they’re physically standing in your shop?

• Their interest is high

• Their brand familiarity is high

• THEY are probably high…

It’s the perfect time to get their info!

Decide on a reward to give new customers for signing up for emails and/or texts, and train your budtenders to promote it.

Make it an immediate reward - like

• A pre-roll

• X% off THAT purchase

• X number of reward points immediately

It’s as simple as your budtender saying;

“Do you wanna signup for our emails/texts? You get a 2-pack of pre-rolls for free!”

The immediate reward and phrasing creates subtle urgency.

Remember, you ‘only’ need to retain 5% of these one-time buyers to see up to 95% increase in profits…

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Creating Your Post-Purchase Sequence:

Your post-purchase sequence should be 4-7 steps depending on your audience, brand, goals, etc.

5 is a good number to shoot for.

The sequence should guide your customer through the next stages of their journey, including:

• Trust-building

• Education

• Engagement

• Incentivization

Step 1: Immediate gratitude, personalization, incentivize next purchase.

Example: 
“Thanks for stopping by, {first name}!

We hope you enjoy your {purchased product}.

Since we’ve just met, we wanna give you $10 off your next purchase to properly welcome you to {dispensary}.

Just scan this QR code at your next purchase.

Hope to see you soon!”

Step 2: Product education and value. Share product usage tips, links to FAQ’s, and recommend complimentary products.

Example: 

“Hey {first name}!

We want to make sure you get the most out of your {purchased product}.

Here’s a few tips:

*tips could include terp/cannabinoid info for the particular product, what effect they might get from it etc.

Looking for something to pair it with?

Check out some of our complimentary products here!”

Step 3: Reminder of their next purchase incentive.

Example:

“Don’t forget, {first name}, your $10 off deal ends soon!

Stop by in the next 3 days or you’ll lose it😭

Check out our online menu here and reserve your favorites today!

P.S. Don’t forget your QR code!”

Step 4: Feedback and social proof. This one is real quick and easy.

Example:

“How did we do, {first name}?

Leave us a review on your latest purchase and receive 10 loyalty points as a thank you!”

Step 5: Re-engage the ones who haven’t returned. Up the reward for returning.

Example: 

“It’s been a while, {first name}!

We noticed you loved {last purchased product}, and we want you to know that there’s MUCH more where that came from!

Come see us again and get 15% off your purchase.

Hurry, this deal ends on {date}.

See you soon!”

When You’re Ready, Here’s How I Can Help You…

Click HERE to download the High On Marketing Evergreen Templates - 50 pre-written emails tailored for cannabis brands to educate, engage, and encourage action from your audience

Stay on top-of-mind while building a well-informed, loyal customer base.

Get your templates today and have the next 6 months of canna content covered!

⬇️Don’t forget to use your subscriber code for 50% off!⬇️

9VVS85T

Post-Purchase Stats That Will Blow Your Mind:

CTR Rates: Average CTRs for post-purchase emails range from 5% to 10%. Regular promotional emails (~2-3%).

Personalization, product recommendations, and loyalty rewards drive the most engagement.

Conversion Rates: Follow-up emails suggesting complementary products can have conversion rates of 5% to 15%, depending on the relevance of the recommendations.

Revenue Per Email (RPE): Post-purchase emails generate higher RPE due to their targeted nature and timing, often contributing 2x to 3x more revenue than standard promotional emails.

Research from Happy Cabbage Analytics shows that repeat customers contribute significantly to a dispensary's revenue, with 65% of sales coming from returning clients.

Conclusion:

Post-purchase emails are one of the most successful types of email campaigns because they tap into a customer’s heightened engagement and trust after a purchase.

Focus on personalization, relevancy, timing, and creating a positive experience for your customer.

Make it flow.

Make it easy to read and digest.

Make it valuable.

Post-purchase sequences are great because of the automation possibilities too.

You can automate sequences, product recommendations, data collection, and so much more right in your CRM of choice.

You can set these flows up, and let them do their thing.

Regular analyzing and A/B testing is crucial, but 90% of the work can be done automatically.

Questions?

Reply to this email with any questions about setting up your post-purchase flow.

I’m happy to help!

P.S. ⬇️⬇️