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Welcome to High On Marketing - A weekly newsletter where I show you how to strengthen your email marketing strategy for your cannabis brand. Learn how to nurture your audience, increase retention rates, and sell more weed.

⚡Quick Tip⚡

Today’s Email:

• How to Make a Solid First Impression for New Customers

• Turning One-Time Buyers into Repeat Customers with Post-Purchase Emails

• Waking Up Stale Subs with Re-engagement Campaigns

Let’s Roll 🛼

Email marketing does not have to be complicated.

👉 You don’t need to have 20 different campaigns running at once.

👉 You don’t need to be a copywriting expert.

Here’s what you DO need:

1. A basic understanding of how marketing works (delivering the right message, to the right audience, at the right time).

2. A handful of automations to keep customers engaged 24/7.

3. To know how to work with what you got.

That’s what this newsletter is all about:

Simplifying email marketing so your dispensary can start turning subs into sales today!

Here’s how to fix your email strategy in less than a day:

Your emails have 3 main goals:

1. Turn new subs into customers

2. Bring paying customers back

3. Re-engage stale subs

Let’s start with #1 - Turning new subs into customers with your Welcome series…

First Impressions Matter:

What happens after someone joins your email list?

If you’re like the majority of dispensaries that I follow, nothing…

Nothing happens…

✨That’s insane✨

Your customer’s interest in your brand is at an all-time high when they first subscribe to your list.

Why?

Top-Of-Mind.

It’s the perfect chance to standout, gather some data on your new friend, and turn them into a customer.

Here’s what your Welcome Series should look like:

• Email #1: Warm welcome + First purchase incentive

• Email #2: Education + Trust-building (Product guides, FAQs)

• Email #3: Social proof (Customer testimonials, reviews)

• Email #4: Future expectations (“Watch for our VIP deals every Monday!”)

• Email #5: Final offer for first purchase incentive.

Simple, yet effective.

Most dispensaries don’t do this. Be the one that stands out.

If you don’t have a Welcome series, you’re losing easy money.

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So, we’ve covered converting new subs into customers.

Let’s talk about bringing first-time customers back…

Post-Purchase Emails:

Fact: 50% of your customers will buy once and never return.

Post-purchase emails keep your brand top-of-mind and incentivize repeat purchases.

Immediately after purchasing is another high-engagement time for your customer.

Use that opportunity to seal their 2nd purchase.

Here’s the sequence👇👇

• Email #1: Thank You + Next Purchase Offer (“Here’s $5 off your next visit!”)

• Email #2: Usage Tips & Education (“How to store flower for max freshness”)

• Email #3: Upsell & Cross-Sell (“Customers who bought [X] also love [Y]”)

• Email #4: Final Reminder of Offer (“Your $5 off expires in 24 hours!”)

So now we’ve covered ~half your audience:

1. Your new subs

2. Your actual customers

The other half of your email list is probably stale and unengaged.

That’s dragging down your email performance and costing you money.

It’s important to know how to re-engage your current subs instead of constantly trying to acquire new ones.

Inactive subscribers don’t make you money - wake them up or clean your list.

Here’s a simple (somewhat aggressive) 3-step win-back sequence:

• Email #1: “We Miss You!” + Personalized Offer

• Email #2: Urgency Play (“Last chance! Your deal expires in 48 hours.”)

• Email #3: Win-Back or Remove (“Still interested? Stay subscribed or we’ll remove you.”)

The people that engage with this sequence can be segmented into their appropriate segment, and start being emailed according to engagement, purchase history, and preferences.

The one’s that don’t engage can be set aside for 2-3 moths before being targeted again (then consider removing inactives).

Final Thoughts: You’re Sitting on a GOLDMINE!

Every successful business has a following.

Every brand has fans, ambassadors, ride-or-die loyal customers…

The brands that truly succeed and grow are the ones that know how to leverage relationships they’ve built with their audience.

Brands that know what their customers want, and know how to communicate that with them.

Your dispensary has a following.

No matter how big or small it is.

You more than likely have an email list that is not being used - withering away like an unclaimed winning lottery ticket…

You DON’T need to overcomplicate email marketing.

All you need to see some real results is:
✅ A Welcome Series → Converts new subs into buyers.
✅ A Post-Purchase Flow → Turns one-time buyers into repeat customers.
✅ A Re-Engagement Sequence → Wakes up inactive subs & improves deliverability.

After that, you can start working on site abandonment flows and building out your marketing funnels.

But for now, those 3 flows will show you the true power of email marketing.

Most dispensaries are just a few automations away from a huge increase in retention, sales, and engagement.

Want to fix your email marketing strategy?

Reply with "AUTOMATE" and I’ll help you set up these flows for your dispensary!

When You’re Ready, Here’s How I Can Help You…

Click HERE to download the High On Marketing Evergreen Templates - 50 pre-written emails tailored for cannabis brands to educate, engage, and encourage action from your audience

Stay on top-of-mind while building a well-informed, loyal customer base.

Get your templates today and have the next 6 months of canna content covered!

⬇️Don’t forget to use your subscriber code for 50% off!⬇️

9VVS85T

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