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Welcome to High On Marketing - A weekly newsletter where I show you how to strengthen your email marketing strategy for your cannabis brand. Learn how to nurture your audience, increase retention rates, and sell more weed.

⚡Quick Tip⚡

Today’s Email:

• How Cannabis Helps Break the Cycle of Addiction

• How to Change Lives and Make Money

• Final Thoughts

Let’s Roll 🛼

Addiction recovery is a brutal, uphill battle.

After more than 10 years clean from heroin, I still vividly remember the hell that is addiction.

The control that addiction has over an addicts life is horrifying.

It’s a 24/7, 365 day-per-year struggle.

And when an addict finally decides to clean up, the struggle gets REAL.

The traditional approach to addiction recovery?

• Cold turkey withdrawals.

• Pharmaceutical replacements.

• Minimal long-term support.

The result?

A vicious cycle of relapse and suffering.

You’re not living - you’re just existing (barely).

But cannabis is breaking this cycle.

Cannabis is helping people escape addiction to alcohol and controlled substances by offering a safer alternative - one that eases the mental and physical toll of recovery.

The work you do in the cannabis industry isn’t just about sales.

You’re making a difference.

Let’s breakdown how cannabis can be used to halt the addiction crisis in America, and how YOU are helping:

How Cannabis Helps Break the Cycle of Addiction:

The physical withdrawal from illicit substances is brutal - but there’s options out there for addicts to help with the physical toll.

• Methadone

• Suboxone

• Subutex

These are all drugs that are used to help alleviate physical withdrawal for opiate addicts.

I have been prescribed each of these at some point in my addiction recovery.

I’ll be the first to say that Methadone saved my life - some people say that Medically-Assisted Treatment (MAT) is a bad idea; “you’re just replacing one drug with another”.

My response to those people? Shut the f*ck up.

WHATEVER IT TAKES to get clean and sober is what you need to do.

As if your life depends on it (cause guess what? It does).

MAT can alleviate 80-90% of your physical withdrawal symptoms.

But that last 10-20% causes relapses.

• Insomnia

• Loss of appetite

• Body aches & restlessness

• Anxiety & depression

• Cravings & boredom

These were some of the most prevalent, ongoing problems I had when getting clean.

Anyone know of any naturally-occurring products out there that help with those symptoms?? 🤔🤔

That’s right - it’s WEED.

Cannabis provides a natural, safer way to manage withdrawal symptoms:

🌿 Sleep aid → Helps with insomnia so recovering addicts can rest.
🌿 Appetite stimulant → Encourages eating, which is crucial for healing.
🌿 Pain relief → Eases body aches & discomfort.
🌿 Anxiety & mood support → Reduces stress without dangerous pharmaceuticals.
🌿 Alternative inebriation → Provides a non-toxic way to unwind without triggering addictive behavior.

When I was in recovery, cannabis was considered as bad as heroin - if I failed a single test for weed, I ran the risk of being kicked out of whichever program I was a part of.

I spent countless nights laying in bed, staring at the ceiling, unable to sleep or even find a comfortable position to lay in.

This part of the recovery process is where a lot of people fail.

It’s so easy to think - “If I just do a little bit, I’ll finally be able to sleep”.

⬆️That, is when people OD.⬆️

It’s in the early stages of recovery where I feel cannabis is being underutilized.

Instead of falling back into the cycle of substance abuse, cannabis allows people to transition into recovery with more comfort and stability.

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Cannabis is More Than a Business - It’s a Movement

Every dispensary owner, budtender, and cannabis entrepreneur is playing a role in shifting America’s addiction landscape.

Every dispensary has certain types of customers looking for relief:

• The former alcoholic who uses cannabis to unwind without self-destruction.

• The recovering opioid addict managing pain safely with THC & CBD.

• The everyday person replacing their after-work drink with a joint.

These are real stories.

And they’re proof that cannabis isn’t just an industry - it’s a revolution.

People think I’m exaggerating when I talk about the cannabis revolution or weed’s potential to change the world for the better.

Those people aren’t seeing the bigger picture imo.

Almost everyone in my social circle is a medical or recreational canna user.

And everyone of those people consume less alcohol/drugs than they did before using cannabis.

People are becoming more and more health-conscious by the day.

Let’s help get them to the Green Side!

Why This Matters for Your Business:

Besides the obvious positive human impact, embracing cannabis as an addiction recovery tool can help shape your dispensary’s messaging, customer engagement, and brand loyalty.

Educate Your Customers → Many people don’t realize how cannabis can help with addiction recovery. Use marketing & in-store materials to spread awareness.

Offer Recovery-Friendly Products → Stock up on non-intoxicating options like CBD, CBN, and low-dose THC for people seeking gentle relief.

Foster a Community → Offer support, education, and a stigma-free space for people seeking an alternative to alcohol or other substances.

Change the Narrative → Cannabis is still fighting outdated stigmas. Be a part of the modern movement proving its positive impact.

Your dispensary isn’t just selling products - it’s offering people a chance at a better quality of life.

Remember: Stay away from making medical claims like “Our gummies cure insomnia”. This could lead to bans and other problems for your marketing.

Use phrasing like “Promotes deeper sleep” to stay out of trouble.

When You’re Ready, Here’s How I Can Help You…

Click HERE to download the High On Marketing Evergreen Templates - 50 pre-written emails tailored for cannabis brands to educate, engage, and encourage action from your audience

Stay on top-of-mind while building a well-informed, loyal customer base.

Get your templates today and have the next 6 months of canna content covered!

⬇️Don’t forget to use your subscriber code for 50% off!⬇️

9VVS85T

Final Thoughts: You’re Helping to Change the World

The work you do matters.

The cannabis industry is not just about profit - it’s about progress.

Every product you sell

Every conversation you have

Every customer you serve…

Is a step toward a healthier, more sustainable alternative to addiction.

This is bigger than business.

It’s about helping people find relief, healing, and freedom.

If that’s not world-changing, I don’t know what is.

P.S. ⬇️⬇️